Valley Metro Shopping Centre

Alabaster partnered with New Future Folk to redefine the strategy for this busy, urban shopping centre that sits above a train station. Alabaster then created a fresh, cohesive brand identity with a vibrant graphic language. We then seamlessly flowed it into a Squarespace website build, branded interiors, social assets and experiential events.

Brand Identity
Brand Strategy
Place-making Positioning
Illustrations + Graphic Language
Squarespace Website Design + Build
Signage + Branded Interiors + Wayfinding
Social + Content Direction + Canva Templates
Messaging + Verbal Identity
POS + Retail Comms
Experiential Events