The Knights

The NRL Newcastle Knights needed a TV, print and online campaign to entice members during the difficult Covid period. Our C.D saw it as an opportunity to elevate everything from brand look-feel, art direction of players and fans to digital assets, merchandising, uniforms and social content. The efforts saw a record-breaking membership increase.

Campaign Creative
TVC, Press, Outdoor & Radio
Art Direction (Video & Still)
Brand Assets Refresh
Social, Digital & Content
Messaging & Sub-Brand Naming
Member Cards & Pack Design
Game Day Screens
Team Kit & Merchandise Design
Player Profiles Set Design / Direction
Brand Activations & Awareness