Disney

Disney had an opportunity to stage a pop-up store and generate noise at the entrance of a large Melbourne toy fair. Our Creative Director designed a space of two halves - dedicated to Princesses and Spiderman. We engaged local street artist Buzz Diff to create a ‘web’ from sticky-tape as live wall art and ‘The Letterettes’ who hand-lettered empowering Princess quotes on the wall and on giveaway postcards.

Experiential Concept
Event Space Design
Talent Research and Selection
Material Moodboards
Interior Designer Brief