Cancer Council - Daffodil Day

After the success of our Creative Directors ‘Gotcha Covered’ campaign, Cancer Council engaged her to create an engaging campaign for Daffodil Day. It was born out of the unique insight that we all know someone affected by cancer. A digital initiative allowed you to dedicate your donation to a specific someone, personalising your contribution.

Ad Campaign
Creative + Art Direction
Messaging / Script
Casting / Styling Direction
OOH Outdoor
P.R Digital Initiative