Cancer Council - Daffodil Day

After the success of our Creative Director’s ‘Gotcha Covered’ campaign, Daffodil Day became the next focus. The idea was born out of the unique insight that we all know someone affected by cancer. A digital initiative allowed you to dedicate your donation to a specific someone, personalising your contribution.

Ad Campaign
Creative + Art Direction
Messaging / Script
Casting / Styling Direction
OOH Outdoor
P.R Digital Initiative